“People tell me that their daughter can’t put down the teddy bear they bought here or their son keeps reading a book again and again,” says Cherry Four owner, Fev Hunter. “People follow their emotions when they buy from my store, which I can understand, because I do this as well.”
When Fev is sourcing products for her quality children’s boutique and she gets a gut feeling that customers will love something, she goes for it. “Even if it isn’t something that normally sells, when I get an instinct for a line of clothing or furniture, I find customers respond, too.” She reckons this response reflects the amount of love and care which has gone into making a product.
